Naor Aharonyan interest in fashion began at an early age: born in Raanana, both his grandfather and great-grandfather were master waivers of Persian carpets, a talent that runs in the blood for this avant-garde designer. Naor pushes his imagination and experimental designs constantly being on the edge, thinking forward and exploring new possibilities and at the same time allowing a young generation to wear and express their desire for avant-garde fashion.
Avant-garde is important because it’s based on constant innovation, taking risks and thinking forward. Real progress can only be made through failure and who wishes to advance must be prepared to fail. Some of the most important artistic and cultural achievements have been made through avant-garde. Rejecting the common mentality and nurturing originality has allowed those who are free in mind to shape the future. Innovation is the key to success.
In pursuit of his early enthusiasm for fashion, Naor studied at Shenkar academy for Fashion, Immediately after his graduation, Naor was recruited to work at Zara as commercial Designer.
Ever since, Naor Aharonyan has delivered innovative and distinctive designs, with acute attention to fabric quality and fits. The hallmarks of the Naor Aharonyan brand are a modern interpretation of